3D Masters 2010
Understanding the Technologies and Techniques of Broadcast 3D
08:45 Registration & Refreshments
09:30 Welcome from the Chair and opening Keynotes
09:40 Keynote: Sky 3D - Year One & Where do we go from here?
Chris Johns, Chief Engineer, BSkyB
+ Update on Sky 3D: How is it going so far?
+ Key investment decisions facing broadcasters considering 3D TV launch
+ Vision for future of Sky 3D and global 3D TV
+ Bringing production costs down
10:00 Keynote: Market drivers for 3D
Charlotte Jones, Senior Analyst Cinema, Screen Digest
+ An up to date overview of market drivers taking 3D from cinema into the home
+ The rollout of 3D cinema screens and the opportunity for alternative content
+ Studios as a driver throughout the 3D value chain
+ Global 3D TV channel launch announcements to date
+ Perspectives for the developing 3D TV market
10:20 Standards Session: Unifying the 3D chain
For 3D production and distribution costs to reduce in line with current HD costs, a set of standards is needed linking all parts of the chain from storage to in-home reception. The latest developments and timelines in standardising 3D by the world’s leading industry bodies will be scrutinised
+ The division between free to air and PayTV operator 3D TV requirements
+ How do different initiatives impact on broadcaster investment plans?
+ Will specifications be created by individual broadcasters?
+ As compression schemes improve and bandwidth costs decrease, what does the future for 3D TV hold?
Speakers:
10:25 John Bird, Principal Consultant, Futuresource
(Analysing consumer interest in 3D)
10:35 Simon Gauntlett, Technical Director, Digital TV Group
(UK 3DTV interoperability standards and guidelines)
10:45 Dr Sean McCarthy, Chair, MPEG Working Group on 3D
(Towards a viable end-to-end distribution chain)
10.55 Q&A with additional panellists:
Adolfo Rodriguez, Director of Product Marketing, Omneon
Janne Morstol, Chief Operating Officer, T-VIPS
David Wood, Head of New Technology, EBU
11:10 – 11:40 COFFEE BREAK & SPONSOR EXHIBITS
11.40 Keynote: Pioneering 3D TV production
Steve Schklair, Chief Executive Officer, 3Ality Digital Systems
+ From U2 3D to Sky 3D – practical experiences
+ Developing new technologies for the nascent 3D market
+ Lessons learned from ‘training the trainers’ on 3D production
+ How to shoot 3D: Misconceptions and clarifications
12:00 Production Session: Acquisition challenges, new tools and stereography
The traditional drivers may be movies and sport but if 3D channels are to thrive they need a wider range of content. How can 3DTV be produced on a reasonable budget? What innovations can help production acquire and record 3D images?
+ The crucial role of stereographer from depth scripting to set design
+ Types of rig – side by side & mirror -- and mechanical rigs versus software processing tools
+ What elements affect the depth budget: Interaxial and Convergence in relation to the object of interest
+ Interpreting the director’s intentions and coordinating the convergence pullers during a recording
Speakers:
12:05 Adam Sculthorp, Stereographer, Telegenic
(The role of the Stereographer)
12:20 Andy Shelley, Head of Development, Onsight
(Project managing recorded 3D TV)
12:35 David Wooster, Partner, Can Communicate
(New approaches to documentary and entertainment programming)
12:50 Andy Millns, Director, Inition, and Mark Deeble & Victoria Stone of Deeble & Stone Productions
(Breakthroughs in 3D natural history filming)
13:05 Q&A with additional panellist:
David Bush, Marketing Director, Sony Professional Europe
13:15 LUNCH & SPONSOR EXHIBITS
(14:00 Lunchtime special session)
The Business of Stereo3D
Platinum Sponsor Quantel’s Steve Owen talks to Can Communicate’s David Wooster about the Stereo3D business today. David has been producing 3D commissions for four years and has a unique insight into everything that’s good, and less good, about Stereo3D. The focus will be on making the most of the opportunity presented by Stereo3D.
14:15 Keynote: Managing the Depth Budget for multi formats
Phil Streather, Owner, Principal Large Format
+ Screening of a clip reel with examples of 3D shot for IMAX, Digital 3D and 3D TV
+ Focused PowerPoint recapping fundamentals of depth budget
+ Look at anaglyph pairs from clip reel material analysing depth budget of each shot
+ Making comparisons of depth budget from each format
+ Exploration of possibility that one can shoot once for all formats if careful
14:35 Post Production Session: Building workflows for 3DTV
The first post workflows for low budget 3D feature and 3D TV are being devised. What lessons have been learned by those at the cutting-edge? How can time and budget best be shaved from post without sacrificing quality? What new advancements in technology are needed?
+ Integrating stereoscopic post production into an existing 2D workflow
+ 2D to 3D conversion: How can quality be achieved without breaking the bank?
Speakers:
14:40 David Bush, Consultant, e-Motion
(Shooting and posting 3D from Red)
14:55 Anshul Doshi, Group Managing Director, Prime Focus
(2D to 3D conversion. Presentation of issues surrounding the post of ‘Mortician 3D’, the UK’s first 3DS feature)
15:10 Michael Reuter, Managing Director, The Post Republic and Jim Spencer, Managing Director, Paradise FX Europe
(Case study – ‘Streetdance 3D’)
15:25 Richard Wilding, Senior Editing Manager, Molinare
(Establishing a 3D post production pipeline)
15:40 Q&A with additional panellists:
Bruno Munger, Product Manager, Digital Vision
Steve Owen, Marketing Director, Quantel
Gavin Walker, Chief Technical Officer, Snell
15:50 AFTERNOON COFFEE BREAK & SPONSOR EXHIBITS
16:20 Broadcasting Session: Costs, risks and business strategies
Multiple broadcasters have announced launch of 3D TV channels but the business model remains far from certain. What are the key investment decisions? What parts of the infrastructure need adapting? How can 3D graphics best be implemented to create a smooth audience experience?
+ Is 3D as simple as 3G?
+ The latest developments in 3D subtitling examined
+ Can 3D pay off for free to air broadcasters?
Speakers:
16:25 Philippe Delbary, Director of 3D Services, Orange
16:40 Lukas Kernell, General Manager Thematic Channels, DMC
16:55 Danielle Nagler, Head of HD, BBC
17:10 Closing Q&A
17:25 Closing remarks from the Chair
17:30 ENDS
